Data-Driven Decision Making in Performance Marketing: Which Metrics Really Matter?
ROAS, CAC, CTR... They're all important, but which metric truly indicates growth? We teach data interpretation from an agency perspective.
Your ad data tells you everything... if you read it correctly.
Successful agencies no longer focus on 'click count' but on metrics that translate into profit.
Important Metrics:
ROAS (Return on Ad Spend): The real profit indicator.
CAC (Customer Acquisition Cost): The cost of acquiring a new customer.
LTV (Lifetime Value): The total value a customer brings to the brand over their lifetime.
CTR & CVR: Measures the campaign's impact chain.
Data + interpretation = results.
Qora Digital makes sense of this data to turn your marketing budget into strategic profit.
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This content was prepared by Cem Öztürk. As the founder of Qora Digital, he has over 8 years of experience in digital marketing.
At Qora Digital, we provide data analytics, optimization, and strategic consulting to ensure sustainable growth for your brand's performance advertising.
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